Why a YouTube creator has focused on email as a way to connect directly with her fans
aperelli@businessinsider.com (Amanda Perelli)
Email is one way for influencers to communicate directly with their fans off social media.
This tool offers a more direct way for influencers to promote something, and earn money.
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Having access to a fan's personal email is a more direct way to promote something as an influencer and sell a product or service to followers.
Erika Kullberg, an attorney who runs a personal-finance YouTube channel with 76,000 subscribers, told Insider that an email list is the most valuable asset a creator can have since it gives the creator a direct line of access to their audience.