Jul 30, 2021
Digital self service should be a no-brainer for any organisation operating in today’s business environment. It is, after all, what customers want.
By Ryan Falkenberg, co-CEO of Clevva
Research shows that more than two-thirds of customers prefer self-service over talking to a customer representative.
Allowing customers to help themselves over web, mobile, and social channels also means that companies can better focus their human resources. Additionally, it means that customer queries are resolved faster, more accurately, and at a much lower cost. COVID-19 has only accelerated the need for digital self service, taking it from a nice extra to a must-have.