Promoted
from
Netbase Quid
April 9, 2021
Most analytics insights offer an incomplete, and ultimately harmful, view of your consumers and your market
There are many ways to stand out online, so why do brands default to the same losing tactics over and over? Plan A worked last quarter and analytics indicate it should have been a winner again, yet it wasn’t. What happened? We hear this a lot from people switching social and media analytics vendors and the answer is ultimately the same: their analytics are missing the mark.
More accurately, their analytics are not capturing a holistic real-time view of all available insights, so they aren’t even aiming at right mark. Instead, they’re actually creating unnecessary risk.