16 December 2020
By Arabella Mileham
Winedelivered.co.uk – which is the supplier of celebrity wines including Kylie Minogue’s wine range – wants to be the “net-a-porter for wine” as it looks to celebrate turning over £1m in its first year of trading.
The website was founded by Madeleine St Clair in January 2020 and currently lists a range of Benchmark Drinks’ wines, and although Benchmark is listed as Wine Delivered Limited’s majority shareholder, with St Clair also owning a 25% stake, the two businesses are run as separate entities.
With a background in luxury good and fashion, St Clair said there was a big opportunity for a curated multi-wine website that not only offered “great service and the best wine”, but also included a lifestyle element that is missing from a lot of wine websites.