You can't charm directory researchers - it is about getting the process right
15 April 2021
Consultant Alex Holtum argues that prioritisation is the key to maximising directory rankings
Ken stocker; Shutterstock
The key to maximising law firm directory rankings is a systematic approach to the submissions process that focuses on the areas that matter most.
"You have to follow the process, tick the right boxes, get references to respond, put in the right information about work highlights and if you don't, you won't get the rankings you deserve," says Holtum, who is hosting an online Global Legal Post course on 28 April on how law law firms can maximise their directory rankings. "In the past people thought you could charm the researchers into ranking them higher; maybe once upon a time you could but that's certainly not the case anymore."