Published July 28, 2021
Andrew Hutchinson
Content and Social Media Manager
As TikTok continues to refine its live-streaming options, YouTube is also giving its live-stream tools more focus, with two new additions to help maximize engagement and awareness of live broadcasts within the app.
First off, YouTube's expanding its Premiere trailers option to upcoming live-streams, which will enable creators to add a short preview clip to the stream event page.
As explained by YouTube's Conor Kavanagh:
"Last year, we introduced Trailers which enable creators to add a 15-second to 3-minute clip to the upcoming or scheduled page of a Premiere. Now we're delighted to announce that trailers are now available for upcoming and scheduled live-streams."