Its top regional language ads for July-December included a Tamil ad by Amul
More users in India watched ads in local regional languages online, Google-owned streaming platform YouTube said on Friday while releasing its first regional language Ads Leaderboard report. The report comprises the top 10 most-watched advertisements spanning the second half of the year encompassing advertising in six Indian regional languages.
According to the streaming giant, its top regional language ads for July-December included a Tamil ad by Amul. It was followed by Entri app campaign in Malayalam and Goodknight in Bengali.
“Today, 1 out 3 Indians consumes online video. What’s heartening to see is that brands are being agile, and creating marketing assets especially to reach users in different languages. This first regional leaderboard is a sign for the times, and consumers can expect more memorable language advertising in 2021 on YouTube," Sapna Chadha, Senior Director of Marketing for SEA and India, Google, said, in a statement.