Ford “Finish Strong” ad campaign invokes nationalist mythology as cover for company’s “herd immunity” policies
Ford Motor Company has unleashed a multi-million-dollar ad campaign, under the tagline “Finish Strong,” which calls on viewers to unite across the country to continue wearing masks and observing social distancing measures during what it presents as the final months of the pandemic. Self-consciously cast in the mold of World War II propaganda filmstrips, Ford implores Americans to band together and push through hardship to defeat the coronavirus.
Ford s #FinishStrong ad campaign
In a 30-second TV commercial, narration by former
Breaking Bad actor Bryan Cranston assures people that soon everything will be back to normal, while a montage of health care workers and vaccines rolling down the assembly line plays. “Let s hold the line,” Cranston reads, “protect it, fight for it, sacrifice it. Let s look out for each other. soon we will be what we were.”
Workers denounce Trump’s coup
Autoworkers, teachers, retirees and other sections of the working class reacted with outrage as fascist supporters of President Trump stormed the US Capitol Wednesday afternoon, forcibly disrupting the certification of Biden’s presidential victory. The attack, which occurred soon after the same crowd heard an incendiary speech by Trump in front of the White House, was an attempted coup by Trump to overturn the election results and establish a presidential dictatorship.
The
World Socialist Web Site and the Socialist Equality Party are warning workers about the dangers raised by this development and campaigning to mobilize the working class in opposition to both the fascist Trump and his spineless political opponents in the Democratic Party to defeat the drive to dictatorship.