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Want to market the next Coronil? Hereâs a guide to selling untested ayurvedic drugs
Here are some tried and tested tricks, straight from the playbook of Indiaâs $10 billion ayurveda industry.
uproar over its overblown claims, the drug returned again in February 2021 with more
dubious research. This time, it carries the endorsement of two union ministers and a misleading
Despite the previous objections, Patanjali managed to sell
85 lakh units of Coronil and its components by the end of October 2020. This is not surprising, even though the herbal medicine industry in India has been
repeatedly criticised for lack of manufacturing, regulatory or pharmacovigilance oversight.