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Page 10 - அன்டோனியோ கார்சியா மார்டினெஸ் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Apple s App Tracking Transparency Update Is Turning Out to Be the Worst-Case Scenario for Facebook

Getty Images Two weeks after Apple rolled out what is arguably the most meaningful update to the software that powers the iPhone requiring developers to request permission before tracking users less than six percent of those users have opted-in. That s based on data from Flurry, an analytics platform owned by Verizon Media that says it is used by 1 million apps.  That s a staggeringly low number that falls short of even the most conservative estimates. Advertisers had estimated that as many as 40 percent of users would enable tracking, but that looks like an overly optimistic prediction.  Certainly, that number must be sounding alarms at Facebook, which has made quite a public fight over Apple s move. The social media giant claimed that the iPhone maker was out to hurt small businesses and threaten the free and open internet. 

Apple staffers demand investigation into recent misogynistic hire

A group of Apple employees are calling for an investigation into the recent hiring of former Facebook ad manager Antonio Garcia Martinez, citing concerns about "misogynistic statements" that he made.

Apple has hired the Ad Executive who wrote Chaos Monkeys, a one-time NY Times Bestseller

Apple has hired the Ad Executive who wrote Chaos Monkeys, a one-time NY Times Bestseller   It s being reported today by Business Insider (paywalled report) that Apple has hired Antonio Garcia-Martinez who carries the official title of Product Engineering, Ads Platform. His LinkedIn account shows that he s been with Apple for two months.   Garcia-Martinez wrote the Chaos Monkeys that was an instant New York Times Bestseller. The book was about Obscene fortunes and random failure in Silicon Valley. The book further etailed his career experiences with launching a tech startup, selling it to Twitter, and working at Facebook from its pre-IPO stage.

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