Wednesday, 04 August 2021, 21:13
Ambassador to Japan: Ukraineâs promotion does not take into account specifics of East Asia
04.08.2021 11:10
Ukrinform
Promotion of Ukraine, including Ukraine NOW branding, is designed for Europeans and Americans. It does not take into account the linguistic and cultural specifics of East and Southeast Asia.
“All our promotion programs in Ukraine, including our national brand, are designed for English-speaking countries. They are aimed at those countries that understand what Ukraine NOW, UA is. Unfortunately, English is not widespread in this region where I work now, strange though it might sound. So, it is necessary to create a promotion program in the language of a host country,” Ambassador of Ukraine to Japan Serhiy Korsunsky said at the “Ukraine 30. Image of Ukraine” forum on August 3, an Ukrinform correspondent reported.
В Приморском крае во время охоты застрелили полицейского, приняв его за «дикое животное»
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Украина готова приютить тренера белорусской гандбольной команды Яковлева - Кулеба
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Мужчину сняли с рейса «Победы» за отказ надеть маску
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