Grummies democratizes superfoods with a gummy format Many consumers are aware of the nutritional value so-called superfoods have, but few can commit to a daily diet packed with turmeric, ashwagandha, and elderberry (and even fewer enjoy the taste). This hangup was the impetus for Grummies, a brand of gummies containing a variety of functional ingredients.
The global gummy vitamins market is estimated to be valued at $5.9bn in 2020 and is projected to reach $10.6bn by 2025, growing at a CAGR of 12.5%.
Grummies is taking what founders Nick Michlewicz and Colin Darretta believe is a cleaner approach to making their gummies. Gummies are the fastest growing category in the wellness space, but most are not very good for you, claimed Michlewicz, pointing out the category s use of sweeteners such as corn syrup and glucose syrup, and use of artificial colors and flavors.
Guittard launches ‘Beyond Sugar’ chocolate in stores By Anthony Myers Beyond Sugar chocolate, a keto- and paleo-friendly line aimed at the trend in evolving dietary awareness, has been launched for the retail sector by the family-owned business.
The San Francisco-based premium chocolate company said the line is designed to unite the artistry of chocolate making in addition to a reimagined Guittard 100% cacao chocolate chip that ‘celebrates cacao s naturally bold character’.
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Our Beyond Sugar chocolate was developed as a response to our consumers’ evolving needs and wants,” said president Gary Guittard.
This new collection aims to celebrate flavour in its purest form while providing solutions that fit a variety of lifestyles be it keto, paleo, plant-based, or simply a desire to eat products that are simple and delicious.
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Covid-19 accelerates the trend towards healthy cocoa By Anthony Myers ConfectioneryNews talks to Wouter Stomph, North America Head of Ingredient Development & Innovation, Olam Cocoa, on the latest confectionery trends and why celebrating cocoa as an ingredient in its own right will play a significant part.
CN: What are the repercussions from the COVID19 pandemic and how is the chocolate industry reacting?
WS: The emergence of COVID-19 meant 2020 was a year of nostalgia, as the pandemic saw anxious consumers opting for comforting and familiar favourites rather than trying out adventurous, new flavour combinations. This had an impact on NPD and we’ve seen many of our customers choosing to expand their successful product lines and flavours into more formats, rather than taking risks on new or more adventurous product lines.
Hershey on a mission to drive better-for-you confectionery By Anthony Myers Company shares key strategies to expand and grow the better-for-you chocolate category with new and differentiated capabilities.
Hershey is putting itself in the forefront of the better-for-you (BFY) confection trend with a raft of new strategies with differentiated capabilities.
The Pennsylvania-headquarted company claims to be the “
the maker of the original, portion-controlled chocolate” with Hershey s Kisses Milk Chocolates, and has long offered a wide variety of choices for consumers to enjoy its popular brands, including Reese s Peanut Butter cups, to miniature size offerings, thinner versions (Reese s THiNs), including a version with zero sugar.
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Confectionery trends 2021: Taste is king’, along with immunity and health By Anthony Myers Balancing personal health and environmental health in confectionery while making the product tasty and indulgent is going to be a huge responsibility, as is predicting global confectionery trends post COVID-19 – according to Barry Callebaut research.
While we know the pandemic has raised interest in healthier eating to support overall health, there comes a juxtaposition with the fact that some consumers are also seeking comfort indulgence to ward off anxiety and stress.
Portion-controlled products will be popular along with plant-based alternatives this year. In its latest research, Top Chocolate Trends 2021 & Beyond, Barry Callebaut has identified four key consumer needs which will require special attention from chocolate brands in 2021: Indulgent moments; Good for me; Chocolate I trust; Taking new fo