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Pic: Better Cotton Initiative The Better Cotton Initiative (BCI) has announced that Greek Agro-2 Integrated Management Standards have been successfully benchmarked as equivalent to Better Cotton Standard System which will promote more sustainable Greek cotton farming. Greece is the largest cotton-producing country in Europe, with more than 45,000 registered cotton farmers. Farmers certified under the Agro-2 standards who elect to participate in the BCI programme will now be eligible to sell their cotton as Better Cotton from the 2020-21 cotton season. By the end of 2022, it is estimated that 5,000 farmers will be growing Agro-2 licensed cotton (equivalent to Better Cotton), on 40,000 hectares, producing around 185,000 bales.