Ashland announces price increase for pressure sensitive adhesives products in North America WILMINGTON, Del., March 3, 2021, Ashland announced today it will increase the price for its pressure sensitive adhesives (PSA) products in North America, effective March 18, 2021. This increase will range from $0.12/lb. to $0.15/lb., and includes the Arocure™, Aroset™ and Flexcryl™ product lines. Ashland continues to focus on managing costs and delivering top-quality products and exceptional service. This price action is a measured response to the continued cost increases in feedstocks, key raw materials and freight. About Ashland Ashland Global Holdings Inc. (NYSE: ASH) is a premier specialty materials company with a conscious and proactive mindset for sustainability. The company serves customers in a wide range of consumer and industrial markets, including adhesives, architectural coatings, automotive, construction, energy, food and beverage,