A real estate market that has been booming the past several years has attracted the attention of workers looking for a new career.
And the coronavirus pandemic has helped fuel the trend, as real estate agents have been largely able to conduct business as usual with little or no human contact.
Thatâs what prompted Joy Burch to move to real estate after a decade as a lab tech worker in healthcare.
âIt got to a point where I feared going to work and getting exposed,â Burch said.
But she also was looking for something with more flexibility, especially since she had two kids at home for remote learning through parts of the pandemic.
A new marketing campaign aims to persuade more people to move to Indiana.Â
The Indiana Destination Development Corp. and the Indiana Association of Realtors launched the Hoosiers By Choice advertising campaign that features short videos of people explaining why they moved to Indiana and chose to stay.
The campaign that aims to showcase the Hoosier State s quality of life and special allure will run through 2021. It will feature testimonials from people who moved to all parts of the state.
âWe are extremely proud to launch a campaign that will clearly demonstrate Indianaâs strong quality of life and show what makes living in Indiana so special,â Lt. Gov. Suzanne Crouch said. âThe website will not only serve as the main hub for our Hoosiers By Choice stories, but also as a great resource for people considering moving to Indiana.â
Stories by newest Hoosiers to help promote state
SHERRY SLATER | The Journal Gazette
State officials are turning to some of Indiana s newest residents to sing the Hoosier State s praises.
Hoosiers By Choice, an online promotion, asks residents who grew up elsewhere to record videos of themselves talking about why they moved to Indiana and what they love about the state.
The goal is to attract tourists, college students, job candidates and aspiring entrepreneurs to visit Indiana in hopes they will move here.
The Indiana Destination Development Corp. became a quasi-government agency in July 2020.
“We talked about how we have such good things going on here,” Lt. Gov. Suzanne Crouch said during a Zoom interview. “We don t do a very good job of telling our story. I say we are humble Hoosiers.”
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