Samsung aims to increase market share to 32% in fully automatic washing machines segment
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Last Updated: Apr 11, 2021, 11:29 AM IST
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The company is looking to increase its market share in the fully automatic washing machines segment to 32 per cent this year from 24.6 per cent at present in the category, which accounts for about 60 per cent of the total estimated 90 lakh units per annum washing machines market in India.
Samsung India will be launching 21 models under the new range and 16 of them are AI enabled
South Korean consumer electronics major Samsung is banking on its Indian innovation-powered, artificial intelligence-enabled washing machines range to become the number one player in the fully automatic segment in India this year, according to a senior company official.
Samsung banks on AI-enabled washing machines to become leader in segment
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Samsung banks on AI-enabled washing machines to become leader in segment
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