Destination development programme to support growth of Shannon Estuary Way
LOCAL communities and businesses on the Shannon Estuary Way are to benefit from a year long Destination Development Programme to help boost economic growth for the rural communities along this newly launched tourist route.
Located just off the Wild Atlantic Way, the Shannon Estuary Way was developed by Fáilte Ireland, together with Clare and Limerick City and County Councils, and is set to become a key tourist attraction for the Mid West Region. The route is 207km in length and is the first in a series of Wild Atlantic Way looped drives aimed at increasing visitor ‘dwell time’ and spend in local communities.
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New Limerick Greenway to open this summer
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THE Great Southern Greenway is to be renamed as the Limerick Greenway ahead of its reopening this summer.
Details of the change were confirmed in an update which was delivered to members of Limerick City and County Council at a virtual meeting earlier this week.
The council has also announced the appointment of consultants to lead a new marketing and promotion campaign around the opening of the Greenway once upgrade works are completed.
Springboard and Totem have been tasked with devising a suite of promotional material for the upgraded greenway and will assist the Council on stepping up marketing and promotion ahead of its official opening.