The pandemic has pushed manufacturers who were reluctant about changing processes to be more open to adopting advanced technology and trying new business models.
Sustainability Seen As Strategic Growth Opportunity For Industrial Manufacturers
By Judy Cubiss, Director and Global Marketing Lead, Automotive and Industrial Machinery & Components, SAP
Sustainability is quickly becoming an important consideration for B2B and B2C customers alike – no matter if they are shopping for a new car or industrial equipment. They want to be associated with businesses that not only claim to have sustainable and ethical practices, but also provide visible evidence of those efforts.
But for medium-size manufacturers, such sustainability initiatives are much more than meeting growing customer demand for transparency around sustainability efforts. It s also strengthening their position to seize new opportunities and pursue growth when the economy stabilizes.