Senior Editor (Hotels)
The events of 2020 permanently changed the hospitality industry. The need for agile travel distribution is more important now than ever, as hoteliers navigate the changes in guest demands and adapt their content, distribution and fulfilment accordingly. Frank Trampert, SVP and Global Managing Director Commercial at Sabre Hospitality Solutions and Stefan Leser, CEO at Langham Hospitality Group outlined the paradigm shift within the hospitality industry, and how to use technology to meet new customer behaviors.
A crisis is often a catalyst for change, and the challenges of the past year have provided the hospitality industry with the opportunity to step back, re-assess and innovate. Hoteliers have had to take a new perspective on how they do business, rethinking what their product is or can be in the future, how to reach and support the needs of new customer segments, and what the systematic needs are around content and product creation, distributio