We’re eating and drinking ourselves into an early grave and Big Food has laid the blame for far too long on the consumer, by spinning the yarn that our “sweet tooth” and “lifestyle diseases” are our own doing.
This, despite the fact that our broken food system makes ultra-processed food as “cheap as chips”, at a time when non-communicable diseases (NCDs) such as type 2 diabetes and heart disease place Covid-19 patients at a significant risk of hospitalisation and death.
Over the past few decades, as multinational food companies started losing out on market share in the West, they turned their attention on the “growth market” of poor consumers in sub-Saharan Africa. As a result, the continent has witnessed a surge in consumption of ultra-processed foods and sugar-sweetened beverages (SSBs) – alongside an attendant spike in NCDs.
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