A new Executive Education programme, designed to enable senior level professionals to maximise their organisation’s market penetration, increase revenue and enhance brand awareness, has been launched by Imperial College Business School.The Strategic
SHAPING THE FUTURE - Imperial College Business School has launched a campaign to demonstrate how its research has changed business, politics and society in recent years.
A new Executive Education programme, designed to enable senior level professionals to maximise their organisation’s market penetration, increase revenue and enhance brand awareness, has been launched by Imperial College Business School.
The Strategic Brand Transformation Imperial Virtual Programme will enable participants to proactively question and test their assumptions of how to effectively engineer sustained growth, cut wasteful spending and bring positive change to their organisations, at a time when many industries and organisations face an uncertain and untested economic landscape.
Led by Thomas Bayne, Director of MountainView Learning, alongside Imperial’s Dr Omar Merlo, an expert in strategic marketing and customer engagement, the programme will deliberately bring together a range of professionals who hold responsibility for innovation and growth. Over the course of three days, preceded by a five-day orientation period, busines leaders, C-suite executives, strategy