| 28 April 2021
Research by Ampere Analysis into the TV viewing habits of Internet households in Europe’s big five markets has revealed the rapid rate of change in the media landscape in the region with content binging and stacking streaming and pay-TV among the key trends.
In the investigation of habits in UK, France, Italy, Germany and Spain, Ampere noted that streaming plus pay-TV was now the home TV viewing choice for many Europeans. On average, over 80% of pay TV households across the UK, France, Spain, Italy and Germany also subscribe to at least one streaming service. France saw the highest increase in uptake subscription video-on-demand (SVOD) in pay-TV households in the last year, with 72% of pay-TV households now also taking SVOD in Q1 2021, compared to 66% in Q1 2020.
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