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UGG, a division of
Deckers Outdoor Corp (NYSE: DECK), has introduced the Plant Power Collection, a footwear line crafted from carbon-neutral, plant-based materials.
What Happened: The new line debuts with three items: The Fluff Sugar Platform and Fluff Sugar Sandal with foam outsoles derived from renewable sugarcane and fluffy coverings made from plant-based lyocell fibers consisting of wood pulp sourced from responsibly harvested trees, and the dual-gender Neumel Natural with handcrafted, small-batch soles made from the Hevea rubber tree and an upper covering blended with 55% cotton and 45% hemp.
UGG President Andrea O Donnell defined the new line as a blending of classic footwear styles with modern manufacturing methods designed to encourage sustainability.