Page 19 - ஒருங்கிணைந்த விளம்பரம் அறிவியல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Analysis: Google s privacy promise is great for big brands, but what about SMEs?

Analysis: Google s privacy promise is great for big brands, but what about SMEs?
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

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Inside walled gardens: The long-standing challenge of ad measurement and attribution

Inside walled gardens: The long-standing challenge of ad measurement and attribution
emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.

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Vista Equity Partners Builds Leadership Ranks, Recognizing Top-Performing Individuals

Press release content from Business Wire. The AP news staff was not involved in its creation. Vista Equity Partners Builds Leadership Ranks, Recognizing Top-Performing Individuals February 19, 2021 GMT AUSTIN, Texas (BUSINESS WIRE) Feb 19, 2021 Vista Equity Partners (“Vista”), a leading global investment firm focused on enterprise software, data and technology-enabled businesses, today announced a series of promotions to build its leadership ranks. Vista’s promotions and recent announcement that Thomas E. Hogan has joined the Flagship Fund as an Operational Managing Director follow a year of strong results for the Firm. ADVERTISEMENT “At Vista and across our portfolio, we have always prioritized attracting, investing in and promoting world-class talent. The individuals receiving promotions have demonstrated consistent excellence and integrity in their work and have each played an instrumental role in Vista’s success,” said Robert F. Smith, Vista’s Founder, Chairm

United statesJosh grayAlan fleischmannRobertf smithPatrick seversonWarburg pincusThomase hoganBrent lanierFoundation fundChina life insurance companyInvestment committee for vista foundation fundsInvestment committee for vista flagship fundsFlagship fundBoston consulting groupEquity partnersOperational managing director

After keyword blocking, what s next for brand safety and the asshole of the internet ?

By John McCarthy-18 February 2021 13:00pm What if the keywords blocking scandal was just the tip of the iceberg in the brand safety debate? In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences of publishers talking about race, gender, sexuality or even coronavirus were less likely to see these ads. It emerged that over-zealous brand safety protections disproportionately restricted ads from web pages deemed risky, which also deprived marketers of historically underserved audiences. The blocklist scandal s now well known but The Drum asks experts if that was just the tip of the iceberg. Big brands have big marketing budgets to plaster ads across an almost incomprehensible amount of web pages. On the open web, they typically side-step porn and piracy domains. But in split-second bids, it is audiences, not environments, that are bought. So, brand safety vendors, with complicated machine learning tech, try to under

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10 big private equity firms that are betting big on e-commerce

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Private equity firms have poured money into e-commerce deals, lured by the potential for big exits and recurring revenue. Notable deals include Blackstone s real estate buys and Rockbridge Growth Equity s acquisition of Quartile Digital. Insider identified 10 PE firms that are top investors in the sector. E-commerce companies have benefitted as people shop from home during the pandemic, and private equity is taking notice. E-commerce M&A grew 50% between 2019 and 2020 with private equity representing 34% of deals (up from 31% in 2019 and 26% in 2018), according to Pitchbook data pulled by investment bank JEGI Clarity.

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