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Ogilvy Announces Line-Up for Nudgestock 2021, the World s Largest Festival of Creativity and Behavioral Science

Ogilvy Announces Line-Up for Nudgestock 2021, the World s Largest Festival of Creativity and Behavioral Science
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United kingdomDavid ogilvyJohn cleeseDonald trumpMichael lewisDaniel kahnemanisCerita betheaAlan rickmanRory sutherlandAmos tverskyRuby waxDavid fordImelda marcosShahzeen attariKimberly clark corpBehavorial science to product development

Ogilvy Announces Line-Up for Nudgestock 2021, the World s Largest Festival of Creativity and Behavioral Science

Ten tips for using behavioural science in public service

Within the public sector, we are often guilty of being too wedded to systems of logic, convention and codified structure for fear of making a costly mistake. But this doesn’t necessarily mean our decisions are any the better for it. Sometimes, there’s a magic that lies behind supplementing conventional economic theory and thinking beyond our realm of the normal to find ‘alchemy’ in ideas and creatives. From simply asking nicely, to how we can use forced shocks such as the Covid-19 pandemic to introduce change, here are our top 10 take-aways for changing behaviours in public service from the discussion with Rory Sutherland.

United kingdomIan farrowRory sutherlandWestco communicationsOgilvy united kingdomSecond worldஒன்றுபட்டது கிஂக்டம்ஈயந் ஃப்யாரோராரீ சதர்லேண்ட்ஓகில்வீ ஒன்றுபட்டது கிஂக்டம்இரண்டாவது உலகம்

WPP plc (via Public) / Eleven WPP leaders recognised in the EMpower Ethnic Minority Role Model Lists 2021

13 May 2021 Eleven leaders across WPP have been recognised in the 2021 EMpower Ethnic Minority Role Model Lists for their role in promoting inclusion and diversity in the workplace and empowering talent from underrepresented ethnic groups. Created by diversity and inclusion membership organisation INvolve and supported by Yahoo Finance UK, the lists celebrate role models from underrepresented ethnic groups who are leading by example, rising ethnic minority talent, and advocates who are championing and removing obstacles for inclusion. Each person on the list was nominated by peers and colleagues and scored on the influence of their role, their impact on ethnic minority inclusion inside and outside the workplace, and their business achievement.

United kingdomAkama daviesNiken wresniwiroShelina janmohamedDorothy burwellDerin bamgbeluAhmed omerFinsbury glover heringDebbie ellisonDionne aikenJessica walshMark readNatalie narhDevelopment advisorGlobal solutionsEthnic minority role model lists

Rory Sutherland to Deliver MII s Next CMO Masterclass

Rory Sutherland to Deliver MIIâs Next CMO Masterclass April 30, 2021 The CMO Masterclass will take place on June 9 th and Sutherland, who is vice chairman of Ogilvy UK, will talk about behavioural economics and how it can unlock valuable insights into how people make decisions, what drives their behaviours and how to influence them. As part of his masterclass, Sutherland will talk about brands like Zoom, Red Bull, Uber, Nespresso and explain why they have been so successful when, in some cases, there was no actual market for them. âMy contention is that all of them to some degree owe their billion-dollar valuations to the discovery â whether intentional or accidental â of social and psychological needs, or perceptual quirks in psychology, which economics and MBA theories will never tell you,â says Sutherland.

United kingdomRory sutherlandRed bullMasterclass for the marketing institute of irelandMarketing instituteOgilvy united kingdomஒன்றுபட்டது கிஂக்டம்ராரீ சதர்லேண்ட்சிவப்பு காளைசந்தைப்படுத்தல் நிறுவனம்ஓகில்வீ ஒன்றுபட்டது கிஂக்டம்