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Answer:
A research conducted by Friedman School of Nutrition Science in 2017 ranks New Zealand and Australia as the world’s biggest consumers of fruit juice in the world (Theisinger, & Smidt, 2017). Australia is also ranked fifth in the consumption of Alcohol only behind Germany, Norway, Finland and the Netherlands. The demand for beverage products such as juice as well as alcohol thus provides a ready market for any startup seeking to set up shop in the country (Kemp, 2013). The revenue from the food is also projected to rise rapidly in the coming years as a result of consumer demand. The beverage industry is thus a very viable investment venture for willing entrepreneurs.