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Heycar has announced that it will be the official sponsor of this yearâs Roland Garros coverage on ITV as rival Gumtree launches its own cross-platform marketing push.
Online car retail marketplace heycar will sponsor the tournamentâs live coverage on ITV from May 30 to June 13, as well as each episode of Roland Garros Second Serve, which will be available to watch on ITV Hub during the tournament.
Heycar said the deal will see the brand embed its âfeel goodâ positioning among viewers expected to watch the French Grand Slam tennis tournament.
Heycar s latest marketing campaign was announced as market rival eBay Motors Group also delivered a new advertising campaign for Gumtree UK, launching its âGood Findsâ campaign to TV, video on demand (VOD) YouTube and across social media including Twitch and TikTok.
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