By Bill Galluccio
Photo: Getty Images
E-cigarette company Juul Labs agreed to pay $40 million to settle a lawsuit filed by North Carolina. The company was accused of marketing its products to young people and misleading the public about the potential dangers of vaping.
In addition to paying $40 million the company also agreed to change its marketing practices. Juul must abandon all marketing strategies and content that appeals to young people. Juul will be prohibited from influencer advertising, outdoor advertising near schools, sponsoring sporting events and concerts, and most importantly, most social media advertising, North Carolina Attorney General
Josh Stein said. Juul cannot use anyone under the age of 35 years in their advertising. Juul cannot make any claims that its e-cigarettes are safer or better for your health than combustible cigarettes.
Juul to pay $40M in N. Carolina teen vaping suit settlement
Gary D. Robertson
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FILE - This Tuesday, Feb. 25, 2020 file photo shows packaging for an electronic cigarette and menthol pods from Juul Labs, in Pembroke Pines, Fla. Juul Labs Inc. will pay $40 million to North Carolina and take more action to prevent underage use and sales, according to a landmark legal settlement announced Monday, June 18, 2021, after years of accusations that the company had fueled an explosion in teen vaping. (AP Photo/Brynn Anderson) (Copyright 2020 The Associated Press. All rights reserved.)
Electronic cigarette giant Juul Labs Inc. will pay $40 million to North Carolina and take more action to prevent underage use and sales, according to a landmark legal settlement announced Monday after years of accusations that the company had fueled an explosion in teen vaping.
Brynn Anderson / AP
DURHAM N.C. Electronic cigarette giant Juul Labs Inc. will pay $40 million to North Carolina and take more action to prevent underage use and sales, according to a landmark legal settlement announced Monday after years of accusations that the company had fueled an explosion in teen vaping.
A state judge accepted the first-of-its-kind agreement with a state. North Carolina Attorney General Josh Stein had sued Juul, accusing it of employing unfair and deceptive practices that targeted young people to use its vaping products, which deliver addictive nicotine. The lawsuit had been scheduled for trial next month.
As part of the agreement, Juul will not advertise to anyone under 21 in North Carolina, including through social media, and will limit sales amounts of Juul products online to any state residents. It will also sell its products only behind counters at retailers that have ID scanners to ensure customers are of age.
Juul Labs Inc. will pay $40 million to North Carolina and take more action to prevent underage use and sales, according to a landmark legal settlement announced Monday.
The settlement follows years of accusations that the electronic cigarette giant had fueled a surge in teen vaping. As part of the agreement, Juul will not advertise to anyone under 21 in the state.
Electronic cigarette giant Juul Labs Inc. will pay $40 million to North Carolina and take more action to prevent underage use and sales, according to a landmark legal settlement announced Monday after years of accusations that the company had fueled an explosion in teen vaping.
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