| 10 February 2021
In partnership with major brands, publishers and platforms, Samba TV, a leading provider of television data and omni screen measurement, has announced the rollout of The Smart TV Privacy Manager to usher in privacy protocols that says the company put consumers in control of their data.
The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is designed to bridge the smart TV compliance gap by offering privacy solutions anchored in industry standards and formulated with TV manufacturers, industry governing bodies, and relevant governmental authorities. The interface is accessible within a TV’s settings menu and introduces a series of new privacy controls that allow the consumer control over their household’s personal data in what is claimed to be an unprecedented way.
Equifax Releases Fourth Quarter 2020 Results
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ATLANTA, Feb. 10, 2021 /PRNewswire/ Equifax Inc. (NYSE: EFX) today announced financial results for the quarter and full year ended December 31, 2020. Equifax delivered its fourth consecutive quarter of strong double-digit growth and margin expansion, concluding a record year in which we delivered over $4 billion in revenue for the first time. Workforce Solutions and U.S. Information Services outperformance fueled our 23% revenue growth in the fourth quarter by leveraging our new Equifax Cloud capabilities, new product roll-outs, new data assets, and customer growth, said Mark W. Begor, Equifax Chief Executive Officer. We are entering a new chapter at Equifax as we leverage our expanding cloud native data, analytics and technology infrastructure to accelerate innovation, new products and growth. Our strong performance in these challenging times reflects the strength and resi
The slow adoption of remote-working culture was thrown out the window in 2020. Due to the mass work-from-home wave, the identification and adoption of cloud-based apps happened almost.
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Building upon the California Consumer Privacy Act (CCPA), on November 3, 2020, Californians voted to approve Proposition 24: the California Privacy Rights Act (CPRA). The CPRA does not replace the CCPA but rather adds to and modifies the language of the CCPA to strengthen consumer privacy rights and perhaps, in the future, form a basis for General Data Protection Regulation (GDPR) data transfer adequacy. While the CPRA is a landmark legislative accomplishment for privacy rights, it creates new problems for blockchain-based technologies, particularly those provisions regarding the right of correction and principles of data minimization and storage limitation.
Backtracks Rolls Out Real-Time Audio Analytics and Manipulation Capabilities for Publishers and App Creators with New Apple and Android Platform SDKs
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Backtracks is democratizing deep audio tech, enabling all developers, publishers, and advertisers to realize the full potential of this data
Backtracks’ Native SDKs for Apple and Android offers a turn-key solution that captures behavioral audio analytics in a privacy-first way and simplifies deep audio technology. AUSTIN, Texas (PRWEB) February 09, 2021
Backtracks, the leading technology infrastructure platform for end-to-end podcast management, advertising and data analytics, today announced the release of Backtracks Native SDKs for Apple and Android platforms. Developers simply drag and drop to implement the new SDKs, and organizations immediately begin collecting real-time audio and podcast analytics with engagement and retention data, allowing pu