Virginia Consumer Data Protection Act CDPA effective 2023 has fairly broad exemptions for entities regulated by other laws, such as HIPAA, there is also a new opt-in requirement for collecting sensitive data.
New measures in California and Virginia give consumers more control over their information and may prevent banks from using geolocation services or analyzing personal data without obtaining consent first except when preempted by federal law.
To embed, copy and paste the code into your website or blog:
On Tuesday, March 2, 2021, Virginia became the second U.S. state to enact a broad data privacy regime after Governor Ralph Northam signed the Virginia Consumer Data Protection Act (CDPA) into law. Virginia follows California, which became the first state to pass a comprehensive data privacy law, the California Consumer Privacy Act (CCPA), in June 2018. The CCPA became operative January 1, 2020 after several amendments necessary for its implementation, which we previously covered here and here. (California is set to enact another privacy law entitled the California Privacy Rights Act (CPRA) - to update the CCPA in November 2020.) There is also a raft of other state privacy laws in the pipeline, and Virginia’s new law aligns with a trend toward states ratcheting up broadly applicable privacy-related legal obligations.
And thatâs not to mention the possibility of a US federal privacy law.
What does this mean? Responsible marketing. And what does that mean? Responsible consumer data collection. Responsible governance. And ensuring the ability to comply with requests from consumers and prospects who care about their data privacy.
Are you tech ready? Is your marketing staff trained to handle personal-data requests from your customers and prospects who trust your brand to be compliant? How do your customers stand to benefit from your practices around these new laws?
In this latest CX Decoded Podcast, weâll help marketers cut through the data-privacy haze with CMSWireâs Rich Hein and Dom Nicastro, who are joined by digital policy and data privacy expert Kristina Podnar.
Virginia Governor Signs Consumer Privacy Law
LIKESAVE
Reuse Permissions
Members may download one copy of our sample forms and templates for your personal use within your organization. Please note that all such forms and policies should be reviewed by your legal counsel for compliance with applicable law, and should be modified to suit your organization’s culture, industry, and practices. Neither members nor non-members may reproduce such samples in any other way (e.g., to republish in a book or use for a commercial purpose) without SHRM’s permission. To request permission for specific items, click on the “reuse permissions” button on the page where you find the item.