Michael B Jordan Launches Marketing Agency 160over90 wdkx.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wdkx.com Daily Mail and Mail on Sunday newspapers.
Pope Emeritus Benedict XVI announced yesterday that he would be reinstated as pope sometime in August. The former pontiff did not explain what provision of canon law permitted such a resumption of off.
Endeavor’s cultural marketing agency 160over90 has a revealed an investment and partnership with Michael B. Jordan and Chad Easterling’s Obsidianworks. Terms of the deal were not disclosed. Obsidianworks, co-founded by Jordan and Easterling, a marketing executive and Nike veteran, is dubbed a “culture-powered marketing agency” that has worked with such clients as Coach, Amazon, Piaget, […]
Chad Easterling and Michael B. Jordan, co-founders of Obsidianworks (photo credit: Juan Veloz)
In addition to filming, producing, and promoting blockbuster movies over the past few years, Michael B. Jordan has been quietly building a marketing agency to foster more inclusive storytelling for global brands.
On Wednesday, the
Without Remorse star announced that he and marketing executive and Nike veteran Chad Easterling co-founded Obsidianworks, a “culture-powered marketing agency,” in November 2020. Together, the two friends have been consulting with clients like Coach, Amazon, Piaget, and the Academy of Motion Picture Arts and Sciences since 2018. However, rather than pushing a big rollout for their new company, Jordan says he’s been focused on doing the work to help brands reach and represent diverse audiences.