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Tutor: Thomas McNulty
Packaging Contents: Italian Deli restaurant Design
Packaging Substrate / Materials: Paper, Box, Board
Printing Process: Digital Printing, 3D Printing
Why The goal of this project was to rebrand a century-old Italian deli in San Francisco. With the most authentic Italian flavors, Molinari has seen the city of San Francisco change.
How The logo was redesigned and rebranded from the original. The designers created a red and blue pattern on a low cost, easily reproducible and recognizable basis. The aim was to retain Molinari s original heritage while giving it a new, modern meaning. The simple, repetitive red and blue pattern can be used for wrap paper, pizza boxes, sandwich packaging. It makes people unconsciously remember such bright colors.