3 strategies for successfully marketing your business on TikTok Joely Simon , Images By Tang Ming Tung/Getty Images
TikTok can be a powerful business marketing platform if you follow key strategies.
Engage your target audience first, and introduce your brand after you ve built up engagement.
Once you have your audience, use humor, be transparent, and keep the marketing subtle.
After Uyi Omorogbe posted his first viral TikTok video in April 2020, he said, his clothing brand, NASO, sold out of its minimalist African-inspired inventory less than 72 hours later. The video now has 6.5 million views, and 23-year-old Omorogbe has 3.3 million followers on the video-based social media platform.
Social Change UK, a social research and campaign company, explained the difference succinctly in a blog post. Although both promote fairness, equality achieves this through treating everyone the same regardless of need, while equity achieves this through treating people differently dependent on need, their website reads. This different treatment may be the key to reaching equality.
Still, that might be hard to grasp.
Rosalind Chow, associate professor of organizational behavior and theory at Carnegie Mellon University s Tepper School of Business, shared a helpful metaphor of two people competing in a track race.
Both runners are at their starting points, but one is more than half a lap behind the other.
Why GameStop stock surge, Reddit ploy are shaking Wall Street
By Stan Choe
AP Business Writer
NEW YORK (AP) It s not just you. What s going on with GameStop s stock doesn t make sense to a lot of people.
The struggling video game retailer s stock has been making stupefying moves this month, wild enough to raise concerns from professional investors on Wall Street to the hallways of regulators and the White House in Washington.
The frenzy hit new heights Thursday when several trading platforms limited their customers from making certain trades with GameStop.
It s all forcing hard questions about whether the stock market is in a dangerous bubble and whether a new generation of traders should be allowed to take full advantage of all the tools and free trades available on their phones, regardless of how reckless they may seem to outsiders. At the same time, champions of the 99% are cheering louder from the sidelines, saying the moves mean that hedge funds, Wall Street and the 1%