- Revenues Many important areas have been added to the programme, including strategic planning, insights, IT and strategic communications support, Nilsson explains. The evolution culminated in last year’s launch of Football Federations of the Future, laying out a clear road map for national associations on how they can grow the game in their market over the next years. We continue to identify areas where support is needed and requested by our national associations. Two key pillars we are building at the moment are financial management and human resource management. These two areas will further diversify the support portfolio that the UEFA Grow programme has to offer, making it even more versatile and offering the most practical of support to our 55 member associations, no matter where they are on their strategic football development journey.
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