Four marketing strategies to increase app store downloads and engagement Four marketing strategies to increase app store downloads and engagement Making your app stand out is daunting but not impossible. Crack app store algorithms, stand out, and boost downloads with these marketing strategies.
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30-second summary:
App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity.
Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly necessary.