(Pocket-lint) - Qualcomm and Amazon have teamed up to make it easier for car manufacturers to offer a customised Alexa experience in future vehicles.
The move sees Alexa s technology integrated into Qualcomm s Snapdragon Automotive Cockpit Platforms, a foundation that will allow car manufacturers and suppliers to offer in-car Alexa, customised to suit their own brand, with increased ease.
This acts as an extension to the existing Alexa Automotive SDK (software development kit) and is available on the new 4th-gen Qualcomm Automotive Cockpit as well as coming to the previous 3rd-gen.
While you ll get support for Alexa as the wake word, the technology can be used with customised wake words and voices. With voice control becoming commonplace in the home, and often lagging far behind in cars, it should help ensure that the future experience in vehicles is increasingly competitive.