Bollywood agaisnt COVID-19: Stars take off their Maldives filter; focus gaze and resources on crisis
Instead of sun-kissed vacation pictures, Indian celebrity Instagram is today filled with helpline numbers and covid resource information. Bollywood has finally come out of their bubbles and an increasing number of celebrities are putting their power, money and social media platforms to good use
The second wave of Covid-19 has badly hit India, leaving many struggling to access basic healthcare facilities â oxygen cylinders, medicines, and hospital beds. Over 2 lakh deaths have been reported so far. At this hour of need, along with common people, the Bollywood celebs are also finally consolidating, coming forward and putting their resources to fight the terrible disease.
Bollywood stars, cricketers and even singers such as Lata Mangeshkar have donated to various organisation working to provide Covid relief. Here’s a few of them.
Aditya Chopra Launches Initiative To Provide Financial Aid To Daily Wage Earners Of Film Industry
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Filmmaker Aditya Chopra on Friday launched Yash Chopra Saathi initiative to provide financial support to the daily wage earners of the film industry, who are affected due to the second wave of the coronavirus pandemic.
The Federation of Western India Cine Employees (FWICE) has about 2.5 lakh registered workers. Under the initiative, the Yash Chopra Foundation will provide Rs 5,000 to the women and senior citizens working in the film industry as well as distribute ration kits to workers for a family of four for an entire month through their NGO partners Youth Feed India. Those in need can apply to avail the support through an online application process, a press release issued by the production house said.
Aditya Chopra
Producer and filmmaker launched the ‘Yash Chopra Saathi’ initiative to support the daily wage earners of the film industry
Filmmaker Aditya Chopra on Friday launched ‘Yash Chopra Saathi’ initiative to provide financial support to the daily wage earners of the film industry, who are affected due to the second wave of the coronavirus pandemic.
The Federation of Western India Cine Employees (FWICE) has about 2.5 lakh registered workers.
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Under the initiative, the Yash Chopra Foundation will provide Rs 5,000 to the women and senior citizens working in the film industry as well as distribute ration kits to workers for a family of four for an entire month through their NGO partners Youth Feed India.
Salman Khan to Donate Rs 1,500 each to 25,000 Cine Workers. What more can be done? Radhe actor Salman Khan will be providing financial assistance to 25,000 film industry workers by donating Rs 1,500 each. As per TOI reports, this amount will be credited directly into the accounts of these workers. These donations are done with an aim to help the workers sustain during the lockdown-like restrictions.
Also, B.N. Tiwari, President of Federation of Western India Cine Employees (FWICE) mentioned about Yash Raj Films extending their support towards 35,000 senior citizen cine workers by donating Rs 5000 each and monthly ration.
While this is a great initiative by both, Salman Khan and YRF, we all need to do more than this. Though Rs 1,500 might provide some financial relief, severely affected families might need extra help. Big production houses should understand the crisis and provide with the resources to the workers affected by COVID-19. By taking in