Page 11 - கூட்டமைப்பு கற்றல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana
The Brief, powered by ESA – Black Sea sabre rattling – EURACTIV com
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Google s cookie stay of execution changes nothing
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Google repousse la fin des cookies tiers à 2023
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Brands have data paralysis as Google kills cookies
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Details 28 June 2021
Google recently gave advertisers and clients some time to breathe when it recently announced the delay on the phasing out of third-party cookies to mid-2023. The company explained that it has become clear that more time is needed across the ecosystem to get this right . Third-party cookies were initially planned to be phased out by 2022, and Google also touted earlier this year that its Federated Learning of Cohorts proposal can offer an effective replacement signal for third-party cookies.
Several adtech players told
MARKETING-INTERACTIVE last week that instead of waiting for Google to make the next move, there should be active industry and regulatory management beginning now for the next two years. They also reiterated the importance of building first-party data and contextual targeting. This time round,