Many nonprofits have a kind of salesmanship that needs to go away crainscleveland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from crainscleveland.com Daily Mail and Mail on Sunday newspapers.
Raising Money for a Nonprofit? Try a Personalized Approach
A new report found that small changes by gift officers like getting to know the donor could reap big benefits for their organizations.
“Many nonprofits have a kind of salesmanship that needs to go away,” said Joe Pulizzi, who used his money to create a philanthropic organization in Cleveland with his wife.Credit.Angelo Merendino for The New York Times
Feb. 19, 2021
The annual gala to benefit a nonprofit group, even one with a good cause? Feels rather old-fashioned. Those glossy annual reports? The money could be better spent. And, please, no generic requests for money.