Johnny Walker marks 200 year anniversary in Nairobi, Mombasa & Kisumu
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Johnnie Walker has commemorated its 200 years anniversary in the Kenyan market through a series of celebrations in various towns in Kenya. The events were hosted by Johnnie Walker’s distributor in Kenya, Kenya Breweries Limited (KBL).
The whisky brand lit up Kenya’s three major cities; Mombasa , Nairobi and Kisumu with a projection of the iconic
Striding Man symbol. The celebrations were witnessed by millions of Kenyans who gathered around KICC in Nairobi, Fort Jesus in Mombasa and the Kisumu Yacht Club. It rekindled memories of a young man in Kilmarnock Scotland in 1820, who rose from humble beginnings to build one of the world’s best Scotch whisky.
KBL partners with The Liquor House to open a liquor supermarket
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Kenya Breweries Limited (KBL), in partnership with The Liquor House, has opened a liquor supermarket on Kiambu Road. The liquor shop is fitted with Diageo’s tasting room, where most of KBL’s products will be displayed.
Speaking at the launch, KBL’s Head of Spirits Flavia Othim said, “The store will enable KBL to do a market test and learn within the direct-to-consumer environment. Off-trade has been an integral part of our business, especially during this time in the new normal. Therefore, we believe that this space will help us, understand consumer’s needs and give them the opportunity to interact with our products,” Ms. Othim said.
EABL rolls out Sh558m pubs recovery fund
Friday December 18 2020
By PATRICK ALUSHULA
Summary
The beer-maker says that Sh334 million ($3 million) has been allocated to Kenyan bars and pubs while those in Uganda and Tanzania will each get Sh112 million ($1 million).
The two-year programme dubbed “Raising the Bar” is part of the Sh11.2 billion ($100 million) global kitty that was announced in June by EABL’s parent firm, Diageo.
The targeted support includes purchasing equipment such as hygiene kits, permanent sanitizer dispenser units, hand sanitizers, masks, and protection screens for bars that cannot maintain the one metre social distance.
East Africa Breweries Limited #ticker:EABL (EABL) Thursday rolled out Sh558 million ($5 million) fund to help pubs and bars recover from coronavirus disruptions, with Kenyan establishments getting the lion’s share.
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Kenya Breweries Limited (KBL) has today unveiled the 2nd phase of the “Dandia Bonus Na KaQuarter” National Consumer Promotion, aimed at rewarding consumers of the mainstream spirits category.
The twelve-week promotion will have a range of participating brands including; Kenya Cane, Captain Morgan Gold, Chrome Vodka, Orijin, Kane Extra, V&A & Triple Ace. In addition, KBL has incorporated recently launched innovations Chrome Gin, Mr. Dowells Whiskey and Red Star Vodka to the campaign.
“The promotion seeks to reward consumers across the country with daily, weekly and monthly cash prizes which we hope will have significant impact to their livelihoods and revive their businesses especially during these tough economic times. We are committed to continue offering brands with a strong value proposition as part of our efforts to expand our business in the Kenyan market and give value to our consumers” said Flavia Othim, Kenya Breweries Limited Head of Spirits.
EABL launches 2nd phase of “Dandia Bonus Na KaQuarter” promotion
Kenya Breweries Limited (KBL) has launched the 2
nd phase of the “Dandia Bonus Na KaQuarter” promotion, aimed at rewarding consumers of the mainstream spirits category.
The twelve-week promotion will have a range of participating brands including; Kenya Cane, Captain Morgan Gold, Chrome Vodka, Orijin, Kane Extra, V&A & Triple Ace. They have also incorporated recently launched innovations Chrome Gin, Mr. Dowells Whiskey and Red Star Vodka to the campaign.
The ‘Dandia Bonus Na KaQuarter’ consumer promotion will target consumers who purchase our Mainstream Spirits brands from off-trade outlets which include supermarkets, select convenience stores at petrol stations, wines and spirits and select online shops, as well as in-bar. The promotion will reward consumers with an array of prizes including daily cash and airtime, weekly cash prizes of Kshs. 20,000 and Kshs. 50,000 and monthly cash prizes of Kshs. 200,