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The rising Korean wave in India Updated: Updated: April 20, 2021 11:50 IST An online conversation on Hallyu in India and how it will influence post-pandemic travel to South Korea Share Article AAA An online conversation on Hallyu in India and how it will influence post-pandemic travel to South Korea Hallyu, or the Korean wave, has been around for a while now (since the 1990s), but with increased penetration of the Internet and streaming services in India, and now the pandemic giving people more time to explore foreign cultures and content, it has seen a boom like never before. Join the Korea Tourism Organization and The Hindu in an online discussion on the rising Korean wave in India from K-Beauty, K-Drama and K-Pop, to Korean food and more and how it will influence post-pandemic travel to South Korea.

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