Read More The philosophy is exactly the same, he tells CNN Business. We believe that if you create a product that is interesting enough for the user, they will move away from the illegal stream, and you can start making much more money for the music industry and the rights owners than ever before.
But he believes his business has a model better-suited to the continent. We don t think that the product that Apple and Spotify are offering is the right one for the mass market in Africa. That s why we re doing it in a different way, he says.
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African startup aims to become the âSpotify of Africaâ
By Chad Williams
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Cape Town - An African startup says it wants to become the continentsâ largest music streaming service, and afford artists the opportunity to garner streaming revenue and royalties.
According to a CNN report Mdundo, a Kenya-based platform set up in 2013 by Danish expatriate Martin Nielsen, provides access to the continent s favourite music to more than six million monthly active users.
The service has over 20 million monthly downloads and streams via its website and application. It is available throughout the continent, although until recently it focused mainly on East Africa.