Sinclair Broadcast Group Partners with Operative Media s AOS to Reinvent How Media is Transacted
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NEW YORK, May 4, 2021 /PRNewswire/ Today, Sinclair Broadcast Group ( Sinclair ) (Nasdaq: SBGI) and Operative Media announced they have entered into a multi-year enterprise partnership agreement, which aims to transform the way local and national media is transacted across all digital and linear platforms throughout the industry. With this partnership, Sinclair will become the first local television broadcaster to consolidate all sellable assets across its platforms and markets into a single ad sales system, creating a unified brand experience for customers and sellers.
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Fraunhofer IIS, primary developer of the xHE-AAC audio codec and long-time member of the ATSC as well as the DRM Consortium, and Sinclair Broadcast Group (Nasdaq: SBGI), a diversified media company and leading provider of local sports and news in the U.S., are joining forces to bring the best possible digital radio experience based on DRM to users of the ATSC 3.0 digital TV platform.
Digital Radio Mondiale (DRM) is the open ITU-endorsed radio standard and the digi-tal successor to the classic analog AM and FM band broadcast services. It offers listeners an innovative next-generation radio experience, based on xHE-AAC to-day s most efficient high-quality audio codec and the latest member of the success-ful AAC family and Journaline, the on-demand information service with hybrid interactive functionality. While xHE-AAC s efficiency opens up the potential for ad-ditional specialized audience channels and pop-up stations, Journaline creates whole new feature applications and reven