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Iceland launches plastic-free Pink Lady packs Iceland becomes first UK supermarket to launch plastic-free Pink Lady packaging across all stores Related Articles Iceland has become the first UK supermarket to launch plastic-free packaging for its Pink Lady apples, as it continues to reduce its plastic packaging footprint. The supermarket has today (12 April) announced that paperboard packaging will replace the plastic format, with the new packs being rolled-out across all its stores in the UK. The switch in packaging will save Iceland seven tonnes of plastic per year, adding to its total of 3,794 tonnes reported for 2019 that have been removed from its own-label packaging since the start of 2018.

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