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Virtual Reality Pavilion, VR to Go Extended until 30 May
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Details 17 December 2020
Amidst the pandemic-hit year, William Grant & Sons, which is the creator of premium spirit brands such as Glenfiddich, The Balvenie, Hendrick’s Gin and Monkey Shoulder, had an eventful year as it fought to pivot its operations and keep business afloat. The spirit company has quick to take action to counter changing consumer behaviour, and its Singapore counterpart tapped on the virtual space to continue marketing its brands to consumers who faced social restrictions and are spending more time indoors. William Grant & Sons also stepped up during the global crisis and gave back to the community by diverting its technology and skills to help produce hygiene products and protective gears.
In this year’s
MARKETING-INTERACTIVE’S Marketing Events Awards William Grant & Sons wowed the judges with its impressive strategy and execution. Along with AKA Asia, the team took home two golds for Best Event for a Targeted Community and Best Use of Hosting Platforms. It also raked in three silvers for Best Immersive Experience, best Press/Media event and Best Virtual Event (B2C) while claiming the bronze for Best Innovative Transition – Physical to virtual.
In Singapore, drinking is a largely social activity, with after-hours imbibing taking place at bars and restaurants. As an alcohol and spirits distributor, the success of William Grant & Sons business has always been highly dependent on its relationships with local dining establishments and watering holes, and a key tenet of its marketing strategies year on year has hinged on partnerships and promotions with these trade partners.
Step Into A Dark Fable Set On The Slopes Of The Austrian Alps In KRAMPUSNACHT Travel to Austria virtually this holiday season, from the comfort of your own home with an immersive theatrical production of Krampusnacht, a 40-minute immersive Christmas tale. While many Christmas events are closed due to the pandemic, Krampusnacht will be available for experiencing with a virtual reality headset hosted in VRChat.
Guests will arrive at the virtual Austrian visitor center for a tour of a quaint village, only to discover the dark side of Christmas. An ensemble cast of 5 brings this terrifying tale to life, including Deirdre V. Lyons, from the The Under Presents, winner of the VR Awards Best VR Experience of the Year and The Under Presents: Tempest that was selected as the winner for Best Narrative Experience in the 2020 Rain Dance Film Festival, as well as Finding Pandora X, Winner of the Best Immersive Experience at the Venice VR Expanded.
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