#CommunityImmunity campaign offers $5 million in sweepstakes plus free-groceries-for-a-year giveaways
The Kroger Co. is incentivizing Americans to get vaccinated against COVID-19 through the #CommunityImmunity giveaway campaign.
Slated to be launched next week by Kroger Health, the retailer’s health care arm, the #CommunityImmunity campaign will offer customers and associates prizes including five $1 million giveaways and 10 free groceries-for-a-year giveaways each week for five weeks, totaling 50 winners.
In announcing the program late Thursday, Cincinnati-based Kroger said the company aims to encourage more people to receive coronavirus immunizations, in turn helping to speed the nation’s reopening from the pandemic. The effort, too, comes after a collaboration with the Biden administration as part of the national push to get 70% of U.S. adults their first COVID vaccine dose both the Pfizer/BioNTech and Moderna vaccinations require two shots by July 4.
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