Apple on Thursday began to roll out a new App Store commission structure through its Small Business Program, lowering fees to 15% for developers who earn less than $1 million a year.
Initially scheduled to launch on Jan. 1, 2021, the policy, which halves Apple s customary 30% commission rate, is now active for certain developers who were accepted into the App Store Small Business Program.
Early availability was noted in a tweet from Apparent Software founder Jacob Gorban, who saw Apple s take of sales from his Mac app ImageFramer dip to 15% today. Other developers have reported identical cuts to App Store fees, though benefits are not yet widely available.
Apple on Thursday began to roll out a new App Store commission structure through its Small Business Program, lowering fees to 15% for developers who earn less than $1 million a year.
Initially scheduled to launch on Jan. 1, 2021, the policy, which halves Apple s customary 30% commission rate, is now active for certain developers who were accepted into the App Store Small Business Program.
Early availability was noted in a tweet from Apparent Software founder Jacob Gorban, who saw Apple s take of sales from his Mac app ImageFramer dip to 15% today. Other developers have reported identical cuts to App Store fees, though benefits are not yet widely available.
Developers who qualify for Apple s definition of a small business, and who applied in time, are now starting to be notified that they are on the new App Store Small Business Program.
Following Apple s announcement of halving its App Store commission for developers earning under $1 million annually, qualifying companies are now being notified. Apple repeats certain conditions but also says that it will cut its commission rate to 15% from January 1, 2021.
It s estimated that some 98% of app developers are eligible for the Small Business Program, but they had to apply for it by December 18.
Very happy to hear that we got accepted to Apple Small Business Program. It is an encouraging move from Apple. They decreased the commission rate from 30% to 15%. pic.twitter.com/6aqOWQICoN
Developers who qualify for Apple s definition of a small business, and who applied in time, are now starting to be notified that they are on the new App Store Small Business Program.
Following Apple s announcement of halving its App Store commission for developers earning under $1 million annually, qualifying companies are now being notified. Apple repeats certain conditions but also says that it will cut its commission rate to 15% from January 1, 2021.
It s estimated that some 98% of app developers are eligible for the Small Business Program, but they had to apply for it by December 18.
Very happy to hear that we got accepted to Apple Small Business Program. It is an encouraging move from Apple. They decreased the commission rate from 30% to 15%. pic.twitter.com/6aqOWQICoN Ahmet Serdar Karadeniz (@aserkaradeniz) December 23, 2020
Apple announced the move on November 18 stating:
Apple today announced an industry-leading new developer program to accelerate innovation and help small businesses and independent developers propel their businesses forward with the next generation of groundbreaking apps on the App Store. The new App Store Small Business Program will benefit the vast majority of developers who sell digital goods and services on the store, providing them with a reduced commission on paid apps and in-app purchases. Developers can qualify for the program and a reduced, 15 percent commission if they earned up to $1 million in proceeds during the previous calendar year.
Apple opened sign ups for the scheme on December 3. Despite estimates that the program could benefit 98% of developers it has been met with strong criticism from big developers like Spotify and Epic Games, who claim the move was simply designed to divide App Store developers by making the marketplace fairer for the vast majority of its us