Courtesy of Cancer Council WA
We are calling on the Federal Government to take action to protect Australian kids from harmful alcohol marketing on social media, with new research showing over a quarter of Instagram accounts owned by major alcohol companies are accessible to kids.
Julia Stafford, Chair of the Cancer Council Alcohol Working Group and co-author of the research, said existing voluntary advertising codes are failing to prevent children’s access to harmful alcohol content online and must be overhauled.
“Since 2017, the industry-managed advertising code has required alcohol marketers activate age restriction controls on social networking sites to prevent children from accessing alcohol content,” Ms Stafford said.
WA health launch new pregnancy guidance campaign via 303 MullenLowe Perth
January 14, 2021 10:18
New campaign Alcohol. Think Again. is warning of the dangers of drinking alcohol during pregnancy by demonstrating the inability of the placenta to filter alcohol with red wine poured straight from the glass into a transparent model of a baby.
The key message being conveyed is ‘any amount a mother drinks, the baby drinks’. When a mother drinks alcohol it results in the baby carrying the same blood alcohol level, which can have detrimental effects on its development.
The campaign was created by 303 MullenLowe Perth, which was appointed by the Cancer Council WA in October to provide creative services for Western Australian Mental Health Commission’s (MHC) programs Alcohol. Think Again, Drug Aware and Strong Spirit Strong Mind.
December 17, 2020 9:24
Drug Aware is hoping to educate young Western Australians about the potential harms of MDMA use, in a targeted, animated campaign.
It is estimated that two-thirds of summer festival attendees use MDMA. Instead of telling festival-goers to say ‘no’ to the use of MDMA and other popular party drug, the campaign takes a different tack by encouraging people to ‘party smarter’.
The campaign launch coincides with ‘Leavers Week’, and is targeting young people through online video, social media and audio. Tactical out-of-home will also support the campaign at festivals and event venues.
Hannah Samsa, manager of public education and health promotion at Mental Health Commission, said: “We know that the potential harms of drug use – including MDMA -are a result of an interaction between the person, drug and environment.
December 16 2020, 12:23 pm | BY Ricki Green | 8 Comments
With summer fast approaching, Drug Aware tasked 303 MullenLowe Perth with developing a new campaign that would educate West Australian festival and event goers about the potential harms of MDMA use and encourage Aussies to take action and reduce their risk.
Says John Linton, head of planning at 303 MullenLowe: “When it comes to drug use, knowledge is power. The problem we uncovered was that much of the public discussion and media commentary around MDMA, painted unknown contaminants as the major threat, which dangerously underplayed the real harm that the MDMA itself can cause. What’s more, this was leading event goers to seek out purer MDMA options in the mistaken belief they were a safer option.”