Multi-Year Agreement will see the World-Class, Live-Entertainment Venue Become the Texas Trust CU Theatre at Grand Prairie
GRAND PRAIRIE, Texas–(BUSINESS WIRE)–Texas Trust Credit Union, the full-service credit union that helps build brighter financial futures, has signed a landmark naming rights agreement with AEG Presents, one of the world’s largest live entertainment companies, to rename The Theatre at Grand Prairie. Effective immediately, the theatre – operated by AEG Presents and owned by the City of Grand Prairie – will be known as the Texas Trust CU Theatre at Grand Prairie.
The multi-year sponsorship, brokered by AEG Global Partnerships, affirms the unique and long-standing bond that Texas Trust shares with Grand Prairie and the surrounding communities. Marquee signage for the newly named Texas Trust CU Theatre will be visible from I-30 to hundreds of thousands of people each week.
The Theatre at Grand Prairie will get a new name under deal with Texas Trust Credit Union
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AEG Presents and Texas Trust Credit Union Ink Strategic New Naming Rights Partnership for Iconic Grand Prairie Theatre
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Member data reveals surprising truths at Texas Trust Credit Union
A new analytics strategy has fixed misconceptions about members and fuels targeted product creation and marketing.
February 22, 2021 by Marc Rapport, CreditUnions.com
A central, single source of truth for data at Texas Trust Credit Union ($1.6B, Arlington, TX) allows marketers to target members on a granular level. It also has revealed surprising new truths.
“We thought we knew our membership, but we didn’t,” says Ron Smith, who took the new role of chief growth officer in 2020, after serving as senior vice president of sales and marketing at the Dallas cooperative. “Instead, we were using what we call ‘ITIF’ thinking, meaning ‘I think, I feel.’”
Credit unions across Texas dig out after historic winter storm
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