April 15 2021, 9:23 am | BY Ricki Green | 3 Comments
Toyota Australia has launched the all-new Toyota Kluger Hybrid in a new campaign via Saatchi & Saatchi Australia, that takes a light-hearted look at modern family life.
‘Where Freedom Meets Family’ brings freedom and family together to prove the 2021 Kluger Hybrid is just as much for the adults as it is for the kids.
Directed by Good Oil’s Fiona McGee, the integrated campaign will run on broadcast television, digital, point of sale sponsorships and CRM.
Says John Pappas, chief marketing officer, Toyota Australia: “We’re excited to bring Hybrid to Kluger for the first time. Together with the all new style and greater sophistication, we wanted to have fun and prove that the Kluger Hybrid is as much for the parents as it is the whole family.”
Saatchi & Saatchi launches new Toyota Kluger campaign with parents ditching the kids for a drive
April 15, 2021 10:26
Toyota has launched a campaign by Publicis’ Saatchi & Saatchi to promote the new Toyota Kluger Hybrid, positioning it as a vehicle that the whole family, including parents, will enjoy.
The “Where Freedom Meets Family” spot sees the parents ditch their kids with their grandma to drive the car.
The integrated campaign, directed by Fiona McGee at Good Oil, will run on broadcast television, digital, point of sale sponsorships and CRM.
Last month, Toyota handed both its creative and media accounts to Publicis. Saatchi & Saatchi was selected to continue to lead Toyota’s brand and select portfolios.
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Renewed support for Australian automotive R&D
The Morrison Government is driving the automotive sector forward by extending the automotive research and development tariff concession until 2025, keeping high-end research activities in Australia and supporting thousands of high-wage jobs.
Minister for Industry, Science and Technology, Christian Porter, said vehicle research and development is vital to the nation’s prosperity with Australia being a significant competitor on the global stage.
“By extending the automotive research and development tariff concession, the Morrison Government is supporting the ongoing design and development of cars here at home, and providing ongoing job opportunities for our highly-skilled workforce,” Minister Porter said.
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